This world cup, brand it like Beckham
Published on: June 10, 2026, 11:37 p.m. | Source: The Economic Times
Tonight marks the beginning of the football World Cup, turning into an exciting dual-screen experience. Fans will be buzzing on their smartphones, as content creators launch dynamic marketing campaigns. Major brands such as Coca-Cola, Pepsi, Nike, and Adidas are tapping into fan culture through compelling emotional narratives.
