Why a 15-second reel is the biggest threat to Indian cricket’s multi-billion dollar empire
Published on: May 12, 2026, 7:45 p.m. | Source: The Financial Express
The IPL is no longer just about cricket. Behind the glamour and billion-dollar broadcast deals, the BCCI is tightening control over players, social media, and behind-the-scenes content. From viral reels to dressing-room privacy, this story explores why even a 15-second video has become a serious threat to Indian cricket’s massive business machine.
