World Cup could make football 'mainstream' in co-host Canada
Published on: May 22, 2026, 12:36 a.m. | Source: The Economic Times
Canada anticipates a cultural shift in sports with the upcoming World Cup. Football, the nation's most popular participatory sport, aims for greater prominence beyond ice hockey. The tournament offers a significant opportunity for growth. Investment in talent development and increased broadcast exposure are key to achieving this goal. Canadian teams will compete on the world stage.
